E-commerce & Retail

Airbnb Design System

The Airbnb design system is built around a near-monochromatic neutral palette anchored in deep charcoal (#222222) and mid-grey (#6a6a6a), punctuated by the iconic coral-red brand color (#ff385c).

https://airbnb.com
983 installs745 bookmarks
Airbnb Design System983 downloads

Design Tokens & Export Formats

---
name: Airbnb
url: https://airbnb.com
version: 3.1.0
tokens:
  colors:
    primary: "#ff385c"
    primary-hover: "#e00b41"
    secondary: "#222222"
    background: "#ffffff"
    background-subtle: "#f7f7f7"
    surface: "#ffffff"
    text-primary: "#222222"
    text-secondary: "#6a6a6a"
    text-muted: "#b0b0b0"
    border: "#dddddd"
  typography:
    font-sans: "Airbnb Cereal VF, Inter, -apple-system, BlinkMacSystemFont, sans-serif"
    scale:
      - { name: display, size: "52px", weight: 700, lineHeight: 1.1, letterSpacing: "-0.02em" }
      - { name: heading-1, size: "32px", weight: 600, lineHeight: 1.2, letterSpacing: "-0.01em" }
      - { name: heading-2, size: "22px", weight: 600, lineHeight: 1.3, letterSpacing: "0" }
      - { name: body, size: "16px", weight: 400, lineHeight: 1.5, letterSpacing: "0" }
      - { name: caption, size: "12px", weight: 500, lineHeight: 1.4, letterSpacing: "0" }
  spacing:
    base: "8px"
    scale:
      space-1: "4px"
      space-2: "8px"
      space-3: "12px"
      space-4: "16px"
      space-6: "24px"
      space-8: "32px"
      space-12: "48px"
  radius:
    sm: "8px"
    md: "12px"
    lg: "16px"
    full: "9999px"
  shadows:
    card: "0 6px 16px rgba(0, 0, 0, 0.12)"
    hover: "0 12px 24px rgba(0, 0, 0, 0.18)"
  breakpoints:
    sm: "640px"
    md: "768px"
    lg: "1024px"
    xl: "1280px"
---

# Airbnb — Design System Specification

## 1. Overview & Visual Rationale
Airbnb's design language emphasizes warmth, photographic storytelling, and effortless search navigation. Anchored by the iconic coral-red primary color (`#ff385c`) on a crisp white canvas (`#ffffff`), the interface provides high legibility using the custom `Airbnb Cereal VF` font family.

## 2. Color Palette & Hierarchy
- **Rausch Coral (`#ff385c`):** Signature primary action color for reservation CTAs and highlighted icons.
- **Deep Charcoal (`#222222`):** Primary text color and header navigation elements.
- **Neutral Grey (`#6a6a6a`):** Subheadings, secondary badges, and review counts.

## 3. Typography Scale & Font Rules
- **Display:** 52px / weight 700
- **Heading 1:** 32px / weight 600
- **Body:** 16px / weight 400

## 4. Button Variants

### Primary Button
```css
background-color: #ff385c;
color: #ffffff;
font-weight: 600;
font-size: 16px;
padding: 14px 24px;
border-radius: 8px;
```

### Pill Badge Filter Button
```css
background-color: #ffffff;
border: 1px solid #dddddd;
border-radius: 9999px;
padding: 8px 16px;
```

## 5. Card Examples & Elevation
- **Photo Listing Card:** `border-radius: 12px`, `box-shadow: 0 6px 16px rgba(0,0,0,0.12)`

## 6. Form Elements
- **Search Pill Input:** `border-radius: 9999px`, `border: 1px solid #dddddd`

## 7. Spacing Scale (8px Grid)
- 4px, 8px, 12px, 16px, 24px, 32px, 48px, 64px

## 8. Border Radius Scale
- `sm: 8px`, `md: 12px`, `lg: 16px`, `full: 9999px`

## 9. Elevation & Depth
- `card: 0 6px 16px rgba(0, 0, 0, 0.12)`

## 10. Responsive Behavior
- Mobile (`sm: 640px`), Tablet (`md: 768px`), Desktop (`lg: 1024px`)

Extracted Color Palette

primary

#ff385c

text

#222222

grey

#6a6a6a

background

#ffffff

surface

#ffffff

Live Website & UI Component Preview

Rendered with Airbnb Cereal VF font stack and extracted color tokens

A
Airbnb
Extracted Design System Token Spec

Designed with Airbnb's visual identity

The Airbnb design system is built around a near-monochromatic neutral palette anchored in deep charcoal (#222222) and mid-grey (#6a6a6a), punctuated by the iconic coral-red brand color (#ff385c).

Primary Brand Token

#ff385c

Secondary Token

#71717a

Accent Token

#ff385c

Token Verified

Design Tokens & UI System Specifications

1. Typography Scale

Type hierarchy using Airbnb Cereal VF font stack

Display64px • Weight 700

Build visually stunning web apps.

Heading 140px • Weight 600

Design Systems for AI Coding Agents

Heading 228px • Weight 600

Extract tokens from any domain

Heading 320px • Weight 600

Production-ready CSS variables

Body Large18px • Weight 400

Structured markdown files designed specifically for AI prompt engineering.

Body Regular15px • Weight 400

Includes color palettes, typography scales, layout rules, and component specs.

Caption / Mono12px • Weight 500

npx getdesignsystem@latest add stripe

2. Button Variants

Interactive primary, secondary, outline, ghost, and pill buttons

Primary Button

Secondary Button

Outline Button

Ghost Button

Pill Badge Button

Disabled State

3. Card Examples

Feature cards, metric callouts, and interactive containers

AI Token Extractor

Parse CSS rules, colors, and typography from any live web page instantly.

System Installs

983

Used across 1,000+ AI developer agent prompts.

Developer Documentation

Complete specification rules and design token mapping for Claude Code and Cursor.

Read Guide

4. Form Elements

Inputs, search bars, selects, and controls

5. Spacing Scale (8px Base Grid)

Proportional spacing tokens for padding, margins, and gaps

space-14px
space-28px
space-312px
space-416px
space-624px
space-832px
space-1248px
space-1664px

6. Border Radius Scale

Corner radius specifications across components

radius-sm

4px

radius-md

8px

radius-lg

16px

radius-full

Pill (9999px)

7. Elevation & Depth

Box shadows and progressive depth layers

Subtle Shadow

0 2px 4px rgba(0,0,0,0.1)

Elevated Card

0 8px 24px rgba(0,0,0,0.15)

Accent Glow

0 0 30px #ff385c35

8. Responsive Breakpoints & Grid

Fluid layouts across mobile, tablet, and desktop viewports

sm

640px

Mobile landscape & small tablets

md

768px

Tablets & portrait iPads

lg

1024px

Laptops & small desktop monitors

xl

1280px

Large widescreen displays

Independent analysis of publicly observable patterns, curated as a starting point for developer inspiration and AI coding agents. Not affiliated with or endorsed by Airbnb; Airbnb and its respective logos are trademarks of their respective owners.

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